The 'Lexus' Melbourne Cup
Updated: Dec 18, 2018
This year, Lexus became the Principal Partner of Australia’s premier racing club, Victoria Racing Club. With the race that stops a nation to be known as the ‘Lexus Melbourne Cup’, Lexus are reaffirming their commitment to the very finest in memorable experiences.
The Lexus Melbourne Cup Tour began in Melbourne on August 1 - particularly appropriate as it’s the official birthday for thoroughbred horses – and visited every state and territory capital city, before heading to Flemington ready for the first Tuesday in November.
Lexus Australia has reinforced its position as a luxury lifestyle brand by sponsoring the Melbourne Cup for the next five years. Chief executive Scott Thompson said Lexus Australia was immensely proud to partner with an event that means so much to so many Australians.
"Lexus is passionate about delivering amazing experiences and the 2018 Lexus Melbourne Cup Tour will bring the amazing experience of the People's Cup to more Australians than ever before," Mr Thompson said.